Why Reed’s Decision to Scale Back AIBTM is Brilliant

Why Reed’s Decision to Scale Back AIBTM is Brilliant

Reed’s recent announcement that it would completely revamp its AIBTM Americas trade show, including renaming it, it both disruptive and instructive.

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Strategy

A Super Nerdy Way to Think about Growing an Event Community

A Super Nerdy Way to Think about Growing an Event Community

Chris Heuer of the Social Media Club and a member ...

The Attendee Hierarchy of Needs: A Framework for Making Better Event Planning Decisions

What if there were a framework for making great decisions ...

Tools

Is this Seat Taken?—Expanding the Concept of Event Social Networking Beyond Online Platforms

Is this Seat Taken?—Expanding the Concept of Event Social Networking Beyond Online Platforms

In case you haven’t noticed, social networking is a movement, ...

2010 was the Year of Mobile Apps for Trade Shows

If IAEE’s annual meeting and trade show (Expo! Expo!) were ...