Event mobile app provider, DoubleDutch, announced a total redesign of its application to leverage the new features and functionality of the iOS7 operating system. In addition to a completely new user interface, enhanced offline performance and more speed, the app “gets to the promise of contextual computing—delivering the right experience at the right time,” says Lawrence Coburn, DoubleDutch CEO and the company’s co-founder.
The update has immediate implications for attendees. For example, now, if an attendee visits the in-app conference schedule before a session begins, he will be able to add the session to his personal agenda. If he looks at the agenda while the presentation is being delivered, he is advised that it is in progress. If he visits the schedule after the session has concluded, he can access an evaluation to complete.
In the near future, Coburn says, “a lot more is possible.” The company is experimenting with Amazon-style recommendations for attendees—what Coburn refers to as an “event concierge” scenario—based on user behaviors within the app. They’ve also begun work on building applications for the iBeacon, Apple’s micro-location technology, including the ability to serve up personalized content to visitors based on their physical locations.
While the update is based on iOS7 capabilities, the enhancements are also built into the app’s Android and HTML5 apps as well. It’s clear that the company’s origin and Coburn’s background in social networks are guiding the strategy at the company. “Engagement rules all. Social rules all. These events are mini social networks,” Coburn says.
Read the full media release here.