Trust Agents Chris Brogan and Julien Smith discuss the use of strategy over tools and some other ideas for you to think about. Although Chris and Julien began responding to a question about the kinds of tools the younger generation is using (since the fastest growing age group on Facebook is 65+), they finished with comments on platforms, communities and social media strategy. The same ideas can be applied to face-to-face events.
Read the rest of this entry »Archive for the ‘Strategy’ Category
Day 1 of Trust Agents: How to Fail/Succeed at Blogging
I had the pleasure (for the first time) of hearing the Trust Agents Chris Brogan and Julien Smith together on the same stage during the Women Tech Council meeting last week. During the Q&A Session, I captured some video (I’m a writer not a videographer) on their responses to questions from the audience. These are relevant topics for the event industry as well as the business community in general. Here’s what they said about blogging failure and success and some other tidbits for you to think about.
Read the rest of this entry »Thought Leaders Explore How to Change the Status Quo at MTO Summit – Part II
March’s MTO Summit in Chicago still has me thinking about some of the interesting perspectives that were shared during the conference. Here are some of [...]
Read the rest of this entry »Thought Leaders Explore How to Change the Status Quo at MTO Summit – Part I
If there was any common thread running through MTO Summit in Chicago last week, it wasn’t the technology innovations or even the focus [...]
Keeping the Love Alive: Three Community Nurturing Tactics Offering an Intimate Connection
Blogs, Facebook fan pages, Twitter posts and YouTube videos are some of the most talked about ways to nurture an event community year round as [...]
Three Perspectives for Developing a Social Media Strategy for Events
It’s true. Social media is mesmerizing. Who hasn’t stayed up until 3 a.m. reading funny posts and writing on their Facebook wall? Jason Baer refers [...]
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