I’m always curious about how social media channels function in other countries. Recently, I noticed a discussion on LinkedIn about social media in the People’s Republic of China. I posted a question about whether social media channels could be used to recruit attendees to U.S. trade shows. I received a very informative response from Shawn He Yuxun, founder and chairman at MeetChinaBiz.org.

In the context of social media and face-to-face events, there is still a lot of uncertainty associated with bringing social networking platforms, technologies and methodologies into the marketing mix. There is fear around privacy, investment of time, costs, negative comments, loss of control, lack of expertise, exposure, difficulty measuring ROI, and the risk of failure in such a transparent environment. After all, not only were we put in the hot seat by the recession, some of us were burned beyond recognition (lost jobs, companies out of business, marketing strategies obsolete).

Almost two weeks after Social Fish Maddie Grant, Lindy Dreyer and a host of technology providers launched what they dubbed #Untech10 in defiance of the major snowstorm that forced the cancellation of ASAE’s 2010 Technology Conference and Expo, the potential long-term impact of their efforts has become clear.

A virtual trade show with a hosted buyer program might be the perfect combination for the senior level executive that hasn’t been seen at [...]

I had the pleasure of exchanging emails and/or speaking with three headliners for the upcoming Expo! Expo!, IAEE’s Annual Meeting and Trade Show. The event [...]

What does a meeting, exhibition or conference planner have to do to get ahead these days? Whether you’re still employed, looking for a job or [...]

I’ve been seeing a pattern for a while and some recent tidbits that I’ve stumbled across confirm my suspicions. Social media has changed the way [...]