Author

Michelle Bruno

Michelle is a career meeting planner and exhibition organizer who has written more than 150 articles (actually I stopped counting some time ago) for leading meetings and exhibition industry publications. Her white papers on key exhibitors and attendees are acclaimed as some of the finest research available in the field. With several decades of participation in face-to-face meetings as a supplier, organizer and writer, she has the experience and insight to chronicle emerging technologies and their impact on meetings, conferences and exhibitions.

Her white papers include:

“Managing the Special Needs of Key Exhibitors and Market Leaders,” 2007, Center for Exhibition Industry Research

“The Acquisition and Retention of Key Attendees,” 2008, Center for Exhibition Industry Research

Her recent articles include:

Driving Digital Integration: Tarsus’ R.D. Whitney to Discuss the Virtue of Virtual in the Buyer Seller Relationship

Welcome to the New Reality: Sparksight’s Christopher Justice to Speak on Creativity, Innovation and Radical Ideas

Changing the Paradigm from Customer to Community: BlogWorld’s Rick Calvert on the Convergence of Social Media and the Event Industry

MTO Summit Addresses Critical Issues and Stirs the Pot

If You Tweet It, Will They Come?

Business Suites on the Trade Show Floor

Changing the Trade Show Industry with a New Breed of Apps

What Will Trade Shows Look Like in Five Years? (November 2009)